Overview

As part of a major UX/UI project, I worked on a comprehensive UX/UI redesign for the website of Al Meera, one of Qatar's leading retailers. The project aimed to revamp the website, making it more user-friendly and inviting for customers. The redesign focused on enhancing usability and creating a visually appealing online presence.

Key Project Elements

  1. Objective: Revamp Al Meera’s website to improve user experience and create an inviting, customer-centric online platform.

  2. Scope of Work: Developed a new site map, created wireframes, user journey samples, and designed the UI for key pages.

  3. Collaboration: Worked closely with Al Meera’s marketing and IT departments to ensure the design met business objectives and technical specifications.

Detailed Breakdown

Site Map Creation

I developed a comprehensive site map to overhaul the website's information architecture, making navigation intuitive and ensuring that users can easily access products and information.

Wireframes and User Journeys

Created detailed wireframes and user journey samples to outline the structure and flow of the new website. These assets helped visualize the layout and user interactions, ensuring the design provided a seamless and enjoyable user experience.

UI Design for Selected Pages

Designed the UI for key pages, including the homepage, product categories, and about us sections. The UI is modern and aligns with Al Meera’s brand identity, focusing on aesthetics and user interaction to create a compelling online experience.

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